Navajo refocused the Liza brand and create a positioning and visual identity that would consistently communicate the multi-faceted talents of this international star.

Aligning Liza with one of her most memorable roles we were able to create a brand mark that transcended across all touch points, including collateral, promotions, signage and advertising.

The key graphic element of a balance line integrates text, imagery and colour, and allows flexibility across different applications while establishing a highly sophisticated, unique look for the brand.